World No Tobacco Day - 31 may 2020 g.

For many decades, tobacco companies have been using sophisticated and cynical methods of involving young people in the use of tobacco and nicotine products and spend significant resources on this.. You can find out from the internal documentation of such companies, that they are recruiting a new generation of tobacco lovers through a series of comprehensively studied and carefully verified techniques, from product design to marketing campaigns, designed to ensure the influx of new, young consumers replace millions of people, annually dying from tobacco-related diseases.

Во Всемирный день без табака 2020 g. in response to systematic, aggressive and persistent efforts of tobacco and nicotine producers to educate a new generation of tobacco consumers will be an anti-marketing campaign, designed to encourage youth to join the fight against the big tobacco business.

Глобальная кампания по случаю Всемирного дня без табака 2020 g. called upon:

• demonstrate the inconsistency of existing misconceptions and talk about manipulative techniques, used by manufacturers of tobacco and nicotine products, especially for marketing youth products, including by introducing new and original products to the market, use of aromatic additives and other attractive consumer characteristics;
• to give young people knowledge about the intentions and tactics of the tobacco and nicotine industry in involving current and future generations in the use of its products;
• empower opinion leaders (in pop culture, social networks, in educational institutions and at home) to protect and defend the rights of young people and give an impetus to real change, involving them in the fight against the large tobacco business.

How tobacco and nicotine manufacturers manipulate youth?

• Use of attractive youth fragrance additives in tobacco and nicotine products, eg, with the smell of cherries, chewing gum and candy floss, divert attention from health risks and serve as an excuse to try such products
• Stylish design and attractive shape, which are easy to carry and can be taken for something else (eg, if the product is in the form of a flash card or candy);
• Promotion of supposedly “less harmful” or “cleaner” alternatives to traditional cigarettes in the absence of objective scientific evidence to substantiate such claims
• Promoting sales of tobacco and nicotine products through celebrity / opinion leaders (eg, in Instagram) and contests, brand sponsored
• Marketing at children's frequented retail stores, including by placing products near confectionery, snacks or soft drinks to make them visible in areas, where often are young people (this also includes providing stores with promotional materials and storefronts)
• Piece sales of cigarettes and other tobacco and nicotine products near schools, Cheaper and easier student access to tobacco and nicotine products
• Hidden tobacco advertising in movies, TV shows and online streaming
• Placement in places, frequented by young people, cigarette vending machines with bright advertising design and a demonstration of packs and the creation of motives for violating the rules regarding the sale of such products to minors
• Filing lawsuits, designed to weaken a wide variety of anti-tobacco norms and rules, including those related to the placement of alerts, point-of-sale product demonstrations, as well as restrictions on its availability for children and marketing to children (and especially prohibiting the sale and advertising of tobacco products near educational institutions).

Call to action

• The world community cannot allow, so that under the pretext of the struggle for freedom of personal choice, the tobacco and nicotine industry tricked the younger generation into deception, endlessly pursuing profit at the expense of millions of people, who each year pay for it with their lives.
• WHO urges opinion leaders (in pop culture, social networks, educational institutions and at home), whom young people know and respect, tell the truth about the manipulations, companies go to recruit a new generation of tobacco users. We must empower youth to resist the big tobacco business, exposing the lie and abandoning its products.
• World No Tobacco Day 1 June 2020 “direct” telephone lines will work:
  • on the basis of "Gomel Regional Narcological Dispensary" with the head of the dispensary department Igor Olegovich Luhanin with 9.00 to 11.00 by phone 8 (0232) 34-01-66;
  • on the basis of "Gomel Regional Clinical Oncology Center" with oncologists and surgeons - with 14.00 to 16.00 by phone 8 (0232) 49-11-72;
  • based on the state institution "Gomel Regional Center for Hygiene, Epidemiology and Public Health " consultations of valeologists and psychologists of the public health department with 9.00 to 11.00 hours by phone: 8 (0232) 33-57-24, 33-57-82.

   

  *According to the World Health Organization